BRAND: proactiv
position: associate brand marketing manager
socials: TikTok | Instagram | Facebook | Pinterest | YouTube
Implemented a UGC-driven paid social strategy for the successful launch of Zits Happen Patches, resulting in a 1,922% increase in monthly orders
Achieved a 918% growth in TikTok audience over 3 months through effective boosting, trend forecasting, and utilizing monthly KPI tracking to inform strategy
Facilitated the creation of 300+ brand-owned pieces of content in Q4 which were leveraged in social, email/SMS, retail, and the DTC website
Led owned strategy to generate awareness for the Proactiv brand's launch in CVS stores and successfully activated 12 multi-tier influencers and generated 600k+ impressions with 1.43% CTR
Conceptualized and shot organic content to support new product launch initiatives
Designed educational routine-integration graphics on Canva
PROACTIV CLEAN LAUNCH - JULY 2023
ZITS HAPPEN PATCHES LAUNCH - MAY 2023
product education - carousels
RESULTS (NOVEMBER 2022 - AUGUST 2023) - ALL channels
Total audience: 977k
352% increase in post volume across all channels
147% increase in engagements across all channels
55% increase in engagement rate across all channels
2,013% increase in traffic to site across all channels
85% increase in CTR
1,825% increase in TikTok following size